The Controller advertises on Google and to that end uses the Google Ads tag, which serves two functions: measuring the number of users arriving from an advertisement and the resulting conversions, and displaying advertisements relating to Panka again to those who have already visited the website, on Google, on YouTube and on websites in the Google network. The latter activity constitutes profiling for advertising purposes.
The Controller also advertises on Facebook and Instagram and to that end uses the Meta Pixel, which serves the same functions: measuring the number of users arriving from an advertisement and the actions they take on the website — selection of the store buttons and submission of the contact form — and displaying advertisements relating to Panka again to those who have already visited the website. That latter activity likewise constitutes profiling for advertising purposes.
These cookies are set only where “Accept all” is selected or the Marketing category is enabled from the preferences. Absent such consent, none of the cookies listed below is set.
The cookies set on the google.com and doubleclick.net domains are third-party cookies set by Google, which for advertising purposes acts as an independent controller under the terms published at policies.google.com/technologies/ads. Where consent is withdrawn, the Controller immediately notifies Google that the data may no longer be used for advertising purposes; personalised advertising may also be switched off across all Google services at adssettings.google.com. The _fbp and _fbc cookies are set by the panka.app domain, but the corresponding data are transmitted to Meta Platforms Ireland Limited, with which the Controller is a joint controller within the meaning of Article 26 GDPR as regards collection and transmission only (facebook.com/legal/controller_addendum). Here too, withdrawal of consent is notified to Meta immediately; advertising preferences may also be changed from the settings of the user’s own account at facebook.com/adpreferences.